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Decorum

Perhaps you’ve heard the word “decorum” before. In rhetoric, it is the meeting and creating of expectations in speech. Figures of speech and thought can be found through decorum. When someone says something like “history repeats itself,” this is a figure of speech. It sets up the expectation that the speaker believes what this figure…

Gilgamesh’s Artistic Appeal

Ethos, Pathos, Logos. These are three of the most well-known terms in rhetoric that most people don’t actually connect to rhetoric. During this week we used these artistic appeals to analyze very modern artifacts, namely the Super Bowl commercials of 2020. If Aristotle’s appeals can be applied to things today, they certainly can be applied…


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